TRACK is a full-service agency that can give you access to all the usual things you expect of an agency. But what truly sets us apart is our philosophy. That’s something you’ll only find at TRACK.
Customers are your business’s single most valuable asset. Consequently, how they feel about and experience your brand is critical. Put simply, there’s nothing more important. And that’s why everything we do is focused on giving your customers the sort of experience that is most likely to generate the action or response you’re after.
We like numbers. They tell us all sorts of clever things. We believe that harnessing data gives us better customer insights upon which to build our communications and campaigns. And when our communications connect with customers, data lets us track the metrics that really matter (i.e. CPA, RoMI, ARPU, churn). This ensures we’re always delivering genuine business value rather than just Facebook ‘likes’.
There’s nothing more potent than the transformative power of a great idea. They can literally change the game. What’s more, creative thinking can happen anywhere. Be it your communication strategy, media plan, product development or in the advertising itself, we always strive to give you a creative edge that your competitors will envy.
Use data to better understand your customers – who they are, what they do, with whom they interact, and what they like (to buy).
Map their customer journey – understand your customers’ path to purchase, how they’re currently interacting with brands (yours and others), and what they think and feel at every stage of their journey.
Shape the customer experience – conceive and deliver creative solutions that engage and/or educate customers driving key business objectives like sell, cross sell, retain and acquire.
Measure the metrics that matter most and learn from them – we accurately track the effectiveness of all our work using metrics like ARPU, CPA, RoMI and churn reduction, and then use that information to sharpen future efforts.