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14 April 2015

Now boarding: Air New Zealand Airpoints™ appoints TRACK as its CRM agency partner.

After conducting a competitive pitch process, Air New Zealand Airpoints™ has appointed RAPP as its specialist agency partner tasked to manage all customer relationship and data driven marketing for its Airpoints programme, as of 1 April. Working closely with the Air New Zealand Airpoints team, RAPP will deliver world-class, customer-centric programmes and communications designed to increase customer loyalty and engagement while growing value for Air New Zealand.

About the appointment, Robert Limb, RAPP’s Managing Director, said: “Air New Zealand sets the benchmark both locally and abroad for their superior customer experience and their continuous commitment toward innovation. The Air New Zealand Airpoints programme is expanding rapidly and we’re extremely excited to have been given this opportunity to work with such an innovative and growing part of the airline.”

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