About us

We live in a world that is always on, always connected and where the divide between online and offline no longer exists. Today your customers have more control, more choice and more influence.

In this age of customer power, data proliferation and rapid technology substitution you need a partner who can help you navigate change and unlock the growth potential in your customers. TRACK is that partner.

Our belief, our promise

We believe your customers are your most valuable asset. With that in mind, we promise to grow your business by helping you transform the way you connect with your customers, by learning from data, exploiting technology and harnessing creativity.

Our Services

Our services reflect a total focus on your customers. Individually addressable customers.

They are designed to help you connect with more customers as individuals across more channels. In ways that are always on and relevant. Used either individually or in combination, they will help you extract more value from your customers.

  • Customer strategy and consulting: We create and execute strategies that put customers first and generate business growth.
  • Customer intelligence: We create and implement strategies that capture and apply data insight (customer intelligence) to improve the customer experience and generate business growth.
  • Customer acquisition: We design and execute end-to-end acquisition programmes from demand creation to lead nurture and conversion to sale.
  • Customer engagement and growth: We design and execute customer lifecycle programmes that grow customer value and advocacy and improve marketing effectiveness.
  • Customer experience: Customer mapping and design across all to deliver a measurable better customer experience and deliver ROI.
  • Customer connectivity (across paid, earned and owned): Channel planning and execution that delivers personalisation across paid, owned and earned channels.

Our people

The TRACK leadership team brings together decades of combined global experience. Individually, they have run their own businesses, led agencies and worked across multiple continents. Together, they comprise the smartest, most experienced senior leadership team you’ll find in New Zealand. They’re regulary asked for their opinions and thought leadership. And they’re ready to make a meaningful (and measurable) difference to your business.
They’re also really nice people.

Rob Limb

Managing Director

Rob established TRACK, formerly known as RAPP, in New Zealand as part of the DDB Group in 2007 and has run it with great passion and success ever since. He's a tireless advocate for the power of customer intimacy and an active member of the Marketing Association.

Andy Bell

General Manager, Strategy and Planning

Andy joined in 2011 bringing 20-plus years of experience in strategic marketing, agency management and consultancy. His entire career has been focused on helping organisations extract and grow value from their customer portfolios, so he’s right at home working at TRACK.

Sarndra Bell

Client Service Director

Sarndra joined TRACK to lead the Account Service team in 2016, having spent her career in direct and digital marketing. Connecting with customers using data and technology is Sarndra’s big thing - and it’s already getting great results.

Jeff Harris

Creative Director

Jeff brings over 30 years of DM and digital experience both here and in the UK. He is passionate about helping clients grow their businesses through the use of response-driven and effective creativity.

Our culture

It’s often said that an agency is only as good as its people. We believe it’s more than that. What makes an agency truly great isn’t just the people who work there, but how those people work together. With a positive culture, talent blossoms and teams unite. It is a spirit that brings out the best for our people and clients. At the heart of it are four key values that guide everything we do, both with each other and with our clients.

Human

We have an intensely personal and human culture at TRACK.

Creative

We believe in the power of creativity to inspire commitment and action.

Collaborative

No one makes great work alone. The very best work comes from a team of passionate people who share a common goal.

Restless

We have a desire to continually improve and win. Even when we’re doing well we’re always asking, “How can we do it better?”

What’s next?

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